Reach Influential Boomers Ages 55+
Boomers are reinventing what it means to age & embracing a new stage of opportunity and strength.
Through In Your Prime, Cox First Media facilitates conversations on topics important to adults 55+ and provides resources to living their best life beyond 55!
Our Plan
Content will be available 24/7 on our websites, plus we will have a special Life:In Your Prime section every 1st Sunday of the month in Dayton Daily News, Springfield News Sun and Journal News
starting in March of 2024.
We will produce content for the 55+ community, including:
- Health & Wellness
- Financial & Legal Planning
- Navigating Medicare & Social Security
- Low-Maintenance Lifestyles
- Recreation & Entertainment
Print Broadsheet Bonus Sections
Every 1st Sunday of the month starting in March 2024,
In Your Prime content will be featured in the Life sections of the Dayton Daily News, Springfield News Sun and the Journal News.
Content Themes:
- Healthy Living
- Travel & Entertainment
- Finance
- Medicare
- Living Options – Aging in place, Assisted Living, Retirement Communities, Second Homes
Publication Dates:
January 5, 2025
February 2, 2025
March 2, 2025
April 6, 2025
May 4, 2025
June 1, 2025
July 6, 2025
August 3, 2025
September 7, 2025
October 5, 2025
November 2, 2025
December 7, 2025
Space Reservation Dates:
December 23, 2024
January 22, 2025
February 19, 2025
March 19, 2025
April 23, 2025
May 21, 2025
June 18, 2025
July 23, 2025
August 20, 2025
September 17, 2025
October 22, 2025
November 17, 2025
Art Deadline:
December 31, 2024
January 29, 2025
February 26, 2025
March 26, 2025
April 20, 2025
May 28, 2025
June 25, 2025
July 30, 2025
August 27, 2025
September 24, 2025
October 29, 2025
November 25, 2025
In Your Prime Newsletter
The In Your Prime Newsletter is sent monthly, the first week of each month to over 41,000 email subscribers.
Promotions
We will use our owned media, as well as paid advertising to reach A55+ and introduce this new initiative to the market. There will be over $300K in promotions as we build up an audience and drive engagement to the print/digital content.
Promotions planned, but not limited to:
~ Newspaper ads in Dayton Daily News, Springfield News-Sun, Journal-News
~ Cox First Media Exclusives
~ Social Promotions
~ Subscriber Newsletters
~ Paid Programmatic Display
~ Paid Social Media Marketing
~ Paid Email
Reach your audience with In Your Prime
Cox First Media subscribers are highly affluent, educated and more likely to take advantage of professional services than their peers.
Sources: Internal subscriber data & Claritas ©2023 Cox First Media. All Rights Reserved. Confidential & Proprietary
DIFFERENT PACKAGES ARE AVAILABLE TO HELP
YOU REACH YOUR UNIQUE AUDIENCE
Fill out the form below for more information!
In Your Prime is a Cox First Media special content section to honor and empower the senior population in the Miami Valley and runs in the Dayton Daily News, Springfield News-Sun and Journal-News. In Your Prime is focused what the 55+ community needs to know, including healthy living, estate planning, navigating Medicare, maintaining independence, and things to do.
