Reach Influential Boomers Ages 55+
Boomers are reinventing what it means to age & embracing a new stage of opportunity and strength.
Through In Your Prime, Cox First Media facilitates conversations on topics important to adults 55+ and provides resources to living their best life beyond 55!
Our Plan
Content will be available 24/7 on our websites, plus we will have a special Life:In Your Prime section every 1st Sunday of the month in Dayton Daily News, Springfield News Sun and Journal News
starting in March of 2024.
We will produce content for the 55+ community, including:
- Health & Wellness
- Financial & Legal Planning
- Navigating Medicare & Social Security
- Low-Maintenance Lifestyles
- Recreation & Entertainment
Print Broadsheet Bonus Sections
Every 1st Sunday of the month starting in March 2024,
In Your Prime content will be featured in the Life sections of the Dayton Daily News, Springfield News Sun and the Journal News.
Content Themes:
- Healthy Living
- Travel & Entertainment
- Finance
- Medicare
- Living Options – Aging in place, Assisted Living, Retirement Communities, Second Homes
Publication Dates:
March 3, 2024
April 7, 2024
May 5, 2024
June 2, 2024
July 7, 2024
August 4, 2024
September 1, 2024
October 6, 2024
November 3, 2024
December 1, 2024
Space Reservation Dates:
February 21, 2024
March 27, 2024
April 24, 2024
May 22, 2024
June 26, 2024
July 24, 2024
August 21, 2024
September 18, 2024
October 23, 2024
November 20, 2024
Art Deadline:
February 28, 2024
April 3, 2024
May 1, 2024
May 29, 2024
July 2, 2024
July 31, 2024
August 28, 2024
September 25, 2024
October 30, 2024
November 27, 2024
In Your Prime Newsletter
The In Your Prime Newsletter is sent monthly, the first week of each month to over 41,000 email subscribers.
Video Series
Professionally recorded video Q&A segments with local experts that provide content in an informational forum for consumers
Content will cover a variety of topics based on what research shows are the top areas of interest for adults 55+.
We will release up to 16 In Your Prime video segments per year.
Segments will live on Cox First Media Exclusives websites and be promoted via our digital brands + paid digital marketing.
Promotions
We will use our owned media, as well as paid advertising to reach A55+ and introduce this new initiative to the market. There will be over $300K in promotions as we build up an audience and drive engagement to the print/digital content.
Promotions planned, but not limited to:
~ Newspaper ads in Dayton Daily News, Springfield News-Sun, Journal-News
~ Cox First Media Exclusives
~ Social Promotions
~ Subscriber Newsletters
~ Paid Programmatic Display
~ Paid Social Media Marketing
~ Paid Email
Host of In Your Prime
Rick McCrabb has been telling stories in the Greater Dayton region for more than 40 years as a journalist with the Dayton Daily News and Journal-News. His news beats covered everything from sports, to local schools and government news, to restaurant reviews.
Rick is excited to lend his storytelling to the coverage of In Your Prime and to make navigating the retirement years and enjoyable experience for local news readers.
When pondering his own journey toward retirement and how he will lead our readers on their own discovery, Rick says, “Retirement, although scary, should be the best of times. Retirement shouldn’t be viewed as the ‘end,’ but more the ‘beginning.’”
Outside of his work, Rick is an avid Cincinnati sports fan, enjoys collecting sports memorabilia, as well as hitting the golf course.
“I don’t interview people, I have conversations with people. I’m more of a storyteller than a reporter.”
- Rick McCrabb, Cox First Media
Reach your audience with In Your Prime
Cox First Media subscribers are highly affluent, educated and more likely to take advantage of professional services than their peers.
Sources: Internal subscriber data & Claritas ©2023 Cox First Media. All Rights Reserved. Confidential & Proprietary
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In Your Prime is a Cox First Media special content section to honor and empower the senior population in the Miami Valley and runs in the Dayton Daily News, Springfield News-Sun and Journal-News. In Your Prime is focused what the 55+ community needs to know, including healthy living, estate planning, navigating Medicare, maintaining independence, and things to do.
